Counterfeit statistics 2026: what fakes cost watches and jewelry, fashion, art and design, and collectibles
By Nacho Uribarri, CEO and co-founder of Aurea · Last updated . Every figure links to its original source. Data years are stated because official estimates lag by one to three years.
Counterfeit goods account for USD 467 billion in global trade a year. This report collects the most reliable figures on what counterfeiting costs the four sectors where authenticity defines value, using only official statistics, customs data, court records and industry authenticators.
01 / Global
How big is the global counterfeit market?
- USD 467 bnGlobal trade in counterfeit goods in 2021, 2.3% of world imports
- EUR 99 bnCounterfeit imports into the EU, 4.7% of all EU imports
- 79%Share of customs seizures that are parcels with fewer than 10 items
The reference estimate comes from the OECD and the EUIPO, whose 2025 study Mapping Global Trade in Fakes models global customs seizure data. In 2021, the latest year with complete data, counterfeit and pirated goods represented about USD 467 billion, or 2.3% of world imports. The absolute value rose from USD 464 billion in 2019, while the share of world trade eased from 2.5%. For the European Union, counterfeit imports were worth EUR 99 billion, 4.7% of everything the EU imports.
Which products are counterfeited the most?
Counterfeiting touches nearly 50 of the 96 product categories in customs data, but it concentrates on a few. Clothing, footwear, leather goods and electronics are the most targeted by volume. By value, watches and footwear represent the largest share of seized goods, and the sources of fake clothing in particular are spread across many countries.
Where counterfeits come from
Three economies account for most of what customs intercepts. China and Hong Kong are the main origin in every dataset on this page; Türkiye is next; and in 2024 the United Arab Emirates joined them among the leading countries of origin in the EU, which the European Commission reads as a sign of shifting supply chains.
China & Hong Kong
67%
Of all items seized by US Customs in FY2025, and 54% of seized fake Swiss watches
Türkiye
2nd
The next source of counterfeit goods after China and Hong Kong, OECD and EUIPO
United Arab Emirates
New
Joined China and Türkiye among the top countries of origin in the EU in 2024
How counterfeits reach buyers
79%
Of all customs seizures are parcels of fewer than 10 items, up from 61%
The trade has moved from containers to parcels. Shipments containing fewer than 10 items accounted for 79% of all seizures in 2020 and 2021, up from 61% in the previous period. A small parcel shipped directly to a private address, sold through a marketplace listing that uses the brand's own photographs, is now the standard model. It is harder to intercept at the border and it shifts the burden of telling real from fake onto the final buyer.
Seizures in the EU and the United States
Authorities in the EU detained about 112 million counterfeit items in 2024 with an estimated value of EUR 3.8 billion, the highest value on record even though the number of items fell from the exceptional 2023 peak, because the goods being faked are more expensive per unit. Customs seized about 20 million of those articles at the external border, worth about EUR 1.5 billion, a ten-year high. Watches, jewelry and clothing have historically been among the five categories with the highest detained value.
US Customs and Border Protection seized 78.4 million items with a manufacturer's suggested retail price of USD 7.4 billion in fiscal year 2025. The number of items has more than doubled since fiscal year 2021 and the retail value has risen by over 122%. China and Hong Kong accounted for about 67% of the quantity seized.
Counterfeit value seized · US Customs
+122%
FY2021 → FY2025
One dot = USD 100 million, retail value if genuine (MSRP)
Sources: OECD and EUIPO, Mapping Global Trade in Fakes 2025 · European Commission and EUIPO, EU enforcement of IPR: results 2024 · CBP, IPR Seizure Statistics FY2025
02 / Watches and jewelry
Counterfeit watches and jewelry statistics
- USD 4.7 bnRetail value of counterfeit jewelry and watches seized by US Customs in fiscal year 2025
- EUR 2.7 bnSales lost every year in the EU to fake handbags, jewelry and watches
- 52%Share of global customs seizures of fake watches that infringe Swiss brands
Watches and jewelry are the counterfeit categories with the highest value per piece, which is why they lead seizure rankings wherever value is measured. In the United States, jewelry, watches and handbags have been the three most valuable categories seized for four consecutive fiscal years. In fiscal year 2025, jewelry alone reached USD 3.23 billion in retail value, almost double the USD 1.65 billion of the previous year, and watches USD 1.45 billion. Together they are close to two thirds of the USD 7.4 billion seized.
Fake Swiss watches: the most counterfeited luxury product
The OECD's 2025 study of counterfeiting against the Swiss economy is the most detailed official source on fake watches. Between 2020 and 2021, 52% of global customs seizures of counterfeit watches concerned Swiss brands, and watches made up 87% of all seizures of fake Swiss goods and 94% of their value. In 2021, counterfeit watches infringing Swiss brands were worth an estimated USD 1.88 billion, equal to 7.7% of the value of genuine Swiss watch exports that year. The direct cost to Swiss watchmakers was USD 1.08 billion in lost sales, 4.2% of the sector's turnover, and about 2,537 jobs, 4.5% of employment in the industry. China was the source of about 54% of seized fake Swiss watches, and 75% of them travelled by post.
Across all sectors, fake goods infringing Swiss brands were worth USD 4.7 billion in 2021, costing Swiss industries USD 3 billion in sales, more than 6,000 jobs and USD 97.8 million in tax revenue. The watch and jewelry sector recorded the largest absolute losses, USD 1.44 billion.
The Federation of the Swiss Watch Industry states that tens of millions of fake Swiss watches are offered for sale every year, while the industry produces around 30 million genuine watches, and that fake watches are the second most seized product category at customs after textiles. In October 2025 the federation destroyed 1.5 tonnes of counterfeit watches confiscated by Swiss customs since 2019, including about 7,500 fake Swiss timepieces.
Counterfeit jewelry: the category growing fastest in value
Counterfeit jewelry is where seized value has grown most. Typical cases are small express parcels carrying hundreds of pieces bearing Cartier, Van Cleef & Arpels, Tiffany or Chanel marks: one shipment from Hong Kong intercepted in Indianapolis in August 2026 held 875 pieces of jewelry and five handbags worth USD 3.7 million if genuine. The watch cases are smaller and worth more: 52 counterfeit watches seized in Cincinnati in November 2025 carried a retail value of USD 6.37 million, and 375 fake Audemars Piguet watches stopped in Louisville in June 2026 would have been worth more than USD 54 million.
Lost sales in Europe
The EUIPO estimates that counterfeit handbags, jewelry and watches cost legitimate manufacturers around EUR 2.7 billion in lost sales every year across the EU. Its earlier sector study on handbags and luggage alone put losses at EUR 1.6 billion, 12.7% of the sector's sales, one of the highest ratios among all sectors it has studied. National figures for this group range from EUR 640 million in Italy to EUR 265 million in Spain.
Why watches and jewelry are exposed
Value in this category depends on provenance: the warranty card, the box, the serial number and the sales receipt. All of them are paper or print, and all are copied along with the product. On the secondary market, where a large share of luxury watches now change hands, buyers rely on photographs, third-party opinions and documents that the counterfeiter can supply as easily as the brand. The only durable answer is a proof of authenticity that is physically part of the object and cannot be cloned.
Sources: CBP, IPR Seizure Statistics FY2025 · CBP, IPR Seizure Statistics FY2024 · OECD, Counterfeiting, Piracy and the Swiss Economy 2025 · Federation of the Swiss Watch Industry, Stop the fakes · SWI swissinfo.ch, October 2025 · EUIPO, June 2026 · EUIPO, handbags and luggage sector study · CBP, August 2026 · CBP, December 2025
03 / Fashion
Counterfeit fashion and apparel statistics
- EUR 12 bnSales lost every year by the EU clothing and footwear sector to counterfeits
- 5.2%Share of EU clothing sales lost to counterfeiting
- 160,000Jobs the EU clothing sector loses each year because of fakes
Fashion is the largest counterfeit category by volume and the one with the most robust loss estimate. The EUIPO's sector study found that the legitimate clothing and footwear industry lost almost EUR 12 billion of revenue a year on average between 2018 and 2021, 5.2% of clothing sales in the EU, and employed 160,000 fewer people as a result. Together with cosmetics (EUR 3 billion, 4.8%) and toys (EUR 1 billion, 8.7%), counterfeits cost these three sectors EUR 16 billion and nearly 200,000 jobs a year. The EUIPO reaffirmed the EUR 12 billion figure for clothing in June 2026, alongside EUR 2.7 billion for handbags, jewelry and watches.
The impact varies widely by country: the share of clothing sales lost is above 10% in Cyprus and Ireland and lowest in Spain at 3.8%, while Germany, France, Italy, Spain and Austria absorb the largest absolute losses. In Switzerland, the clothing, footwear and leather goods sector is the most penetrated by fakes in relative terms, with lost sales equal to 12.2% of its turnover.
Counterfeit fashion losses by country
| Country | Clothing | Handbags, jewelry and watches | Total |
|---|---|---|---|
| Italy | EUR 1,700 M | EUR 640 M | EUR 2,340 M |
| Spain | EUR 1,000 M | EUR 265 M | EUR 1,265 M |
| Portugal | EUR 337 M | EUR 83 M | EUR 420 M |
| Ireland | EUR 349 M | EUR 10 M (handbags) | EUR 359 M |
| Belgium | EUR 275 M | EUR 50 M | EUR 325 M |
| Cyprus | EUR 49 M | EUR 14 M | EUR 63 M |
| EU total | EUR 12,000 M | EUR 2,700 M | EUR 14,700 M |
Who buys counterfeit fashion
Demand is not marginal. In the EUIPO's perception study, 13% of Europeans admit to having intentionally bought counterfeit products in the previous year, rising to 26% among those aged 15 to 24. One in three Europeans finds it acceptable to buy fakes when the original is too expensive; among the young the share is half, and 41% of them consider it acceptable to buy counterfeit luxury products specifically. Almost four in ten Europeans have wondered whether something they bought was genuine, which points to the other half of the problem: buyers who pay full price and cannot tell.
Enforcement snapshot
The first edition of Operation Fake Star, a Europe-wide operation supported by Europol, the EUIPO and Eurojust, confiscated counterfeit clothing, footwear and accessories from 258 brands worth EUR 87 million in over 3,900 inspections across 17 countries, with 378 arrests. In the United States, apparel was the fourth most seized category by quantity in fiscal year 2025, at 1.4 million items. In the EU, clothing and clothing accessories are consistently among the most detained product categories, both at the border and in the internal market.
Why fashion brands are exposed
Once a garment or a bag leaves the store, the brand loses sight of it. Resale platforms, gifting and second-hand buyers all rely on tags, labels, dust bags and receipts, every one of which is reproduced with the counterfeit. A brand that cannot prove which items are genuine also cannot stay in contact with the person who owns them.
That record is about to become mandatory for clothing in any case. The EU digital product passport will require apparel sold in the Union to carry a digital record of what it is made of and where it came from, with the delegated act for textiles planned for Q4 2027 — what the digital product passport requires, and when.
Sources: EUIPO, Economic impact of counterfeiting in the clothing, cosmetics and toy sectors (2024) · EUIPO, June 2026 · EUIPO, IP Perception Study 2023 · EUIPO, Operation Fake Star report · OECD, Swiss economy 2025 · Il Sole 24 Ore (Italy figures) · EFE (Spain figures)
04 / Art and design
Art forgery and counterfeit design statistics
- EUR 311 MPotential value of the 2,804 fake artworks seized by Italian police in 2024
- +45%Increase in counterfeit artworks seized in Italy between 2023 and 2024
- EUR 200 MPotential damage from a single European forgery network dismantled in 2024
Art is the one sector on this page without an official estimate of losses. Artworks do not move through the customs categories that the OECD and the EUIPO model, and a forged painting is not a counterfeit of a branded product in the legal sense. The size of the problem surfaces through police investigations and court cases, which are documented in detail in Italy and, increasingly, at European level.
The art market in numbers
Global art sales reached an estimated USD 59.6 billion in 2025, up 4% after two years of decline, according to the Art Basel and UBS Global Art Market Report. Dealers accounted for USD 34.8 billion and public auctions for USD 20.7 billion, with the United States, the United Kingdom and China making up 76% of sales by value. The market processed about 41.5 million transactions, and works priced below USD 50,000 represented 95% of auction lots. That volume segment of prints, editions and contemporary works is where forged pieces circulate most easily, because each individual sale is too small to justify a scientific examination.
What enforcement data shows
Italy's Carabinieri Command for the Protection of Cultural Heritage publishes the most complete annual figures on art forgery. In 2024 it seized 2,804 counterfeit works, 2,763 of them contemporary art, with an estimated value of EUR 311.5 million had they been sold as authentic. That is 45% more than the 1,936 fakes seized in 2023, which was itself 56% above 2022. Between July 2024 and June 2025 the unit seized 4,714 forged artworks, according to Italy's National Anti-Counterfeiting Council. In its half-century of activity the command has seized more than 1.3 million fakes.
Three recent cases show how forgeries enter the legitimate market:
- A pan-European network, EUR 200 million. In November 2024 Eurojust announced the indictment of 38 people for forging more than 2,000 works attributed to Banksy, Warhol, Picasso, Miró, Bacon, Kandinsky, Klimt, Monet, Van Gogh and Dalí. Forgers in Spain, France and Belgium produced the works; complicit auction houses in Italy sold them, supported by exhibitions and a printed catalogue that lent the fakes credibility. Italian investigators had started from about 200 fakes found in a single search in March 2023.
- Operation Cariatide, EUR 80 million. Within the 2024 results, one investigation alone seized 532 counterfeit works attributed to Banksy, Warhol, Carrà and Fantuzzi, with 17 people referred to prosecutors.
- Fakes on the walls of a public academy, 2026. In April 2026 the Carabinieri seized 143 works attributed to Warhol, Haring and Banksy that had been exhibited from July 2024 to January 2025 in “Pop to Street Art: Influences”, held at the Academy of Fine Arts of Reggio Calabria and two other public venues. A Belgian company had lent them as authentic for a EUR 50,000 fee. Ten further works were located in Liège and 11 remain under examination in Belgium.
At international level, Operation Pandora IX, carried out in 2024 by police and customs from 23 countries with Europol, Interpol and the World Customs Organization, led to 80 arrests and the seizure of 37,727 cultural goods, including forgeries such as a painting attributed to Jannis Kounellis that could have fetched up to EUR 100,000 had it been genuine.
Design objects: a design-driven economy with thin data
Furniture, lighting and other design objects are copied constantly, but no official body publishes a loss estimate for them. What the data does show is exposure. The EUIPO identifies fashion, furniture and electronics as the design-led sectors most vulnerable to counterfeiting and unauthorized copying. Design-intensive industries employ around 28 million people in the EU and generate about 16% of its GDP, 72% of European consumers say design matters in their purchase decisions, and 73% are willing to pay more for a better-designed product. Yet only about 1% of EU SMEs hold a registered design, even though small businesses that register designs generate almost 30% more revenue per employee. The OECD lists furniture among the sectors affected by fakes infringing Swiss brands, and US customs data reported by Fast Company put seizures of counterfeit mid-century furniture alone at USD 34 million between 2016 and 2020.
Why forgery persists in art and design
An artwork or a design piece is authenticated by documents that live apart from it: a certificate, a gallery invoice, a catalogue entry, an edition number. Each can be forged, lost or reused for a different object. Every case above followed the same pattern: convincing paperwork, an intermediary with credibility, and buyers, including public institutions, with no way to check the object itself. The gap is structural, and it is the same gap that explains why no one can measure the problem.
Sources: Art Basel and UBS, Global Art Market Report 2026 · Italian Ministry of Culture, Carabinieri TPC results 2024 · CNALCIS, Rapporto 2025 · Eurojust, November 2024 · Finestre sull'Arte, April 2026 · Interpol, Operation Pandora IX · EUIPO, June 2026 · Fast Company, 2021
05 / Collectibles
Counterfeit collectibles statistics: trading cards and memorabilia
- USD 200 M+Projected market value of fake and altered collectibles intercepted by PSA in 2025
- +45.3%Year-on-year increase in counterfeit collectibles detected
- +125%Increase in counterfeit Pokémon card submissions in one year
Collectibles are the fastest-growing counterfeit category on this page, and the one where the proof of authenticity itself is most often faked. The best current data comes from PSA, the largest trading card grading and authentication service, which published its 2025 fraud report in May 2026.
Counterfeit trading cards
PSA intercepted fraudulent collectibles with a projected market value above USD 200 million in 2025, 45.3% more than in 2024, out of more than 19 million cards graded. Trading card games accounted for 56.3% of counterfeit cards, ahead of sports cards at 43.1%, and counterfeit Pokémon submissions rose 125% while counterfeit sports cards rose 5.1%. Altered cards, genuine cards manipulated to improve their apparent condition, rose 108.7%, and about 70% of everything detected was modern material issued after 1990. Counterfeiters have moved from a few high-value cards to volume production of USD 100 to 300 cards, which are easier to print and easier to sell.
PSA describes the USD 200 million figure as conservative, since it is calculated at average grades; its president estimated the value at more than USD 1 billion if the intercepted cards were valued at top grade. And the report only counts fakes that were submitted for grading and caught. Cards sold directly between collectors never appear in it.
Sports memorabilia and licensed merchandise
The FBI's Operation Bullpen remains the reference for autograph fraud. The Bureau reported that most industry experts concede that more than half of the most sought-after autographed sports and celebrity memorabilia is forged, in a US market it sized at about USD 1 billion a year, with forged items representing more than USD 100 million annually. The figures date from the early 2000s, so they describe a baseline rather than today's market, but no public agency has produced a newer estimate.
Enforcement around licensed merchandise is measured every year. Ahead of Super Bowl LIX in February 2025, Operation Team Player, run by the US National Intellectual Property Rights Coordination Center with Homeland Security Investigations, Customs and the major leagues, seized 214,507 counterfeit items worth USD 39.5 million, including jerseys, hats, jewelry and memorabilia. Since its launch in 2013 the operation has seized more than USD 455 million in fake sports merchandise.
Why collectibles are vulnerable
A collectible's value rests on a certificate of authenticity, a hologram sticker or a grading slab. All three have been counterfeited, and the alteration figures above show that even a genuine object can be tampered with after authentication. When the proof can be copied or reused, it stops being proof.
Sources: PSA, 2025 Fraud Report · Sports Collectors Digest, May 2026 · FBI, Operation Bullpen Overview · IPR Center, Operation Team Player 2025
06 / Spain and the EU
Counterfeiting in Spain and the European Union
- EUR 1,265 MAnnual sales lost in Spain in clothing, handbags, jewelry and watches
- 4thSpain's rank among EU countries by losses in these sectors
- EUR 3.8 bnValue of counterfeit goods detained in the EU in 2024, the highest ever
Spain is the fourth EU country with the highest economic losses from counterfeiting in design-led sectors, behind Germany, Italy and France. The EUIPO, headquartered in Alicante, estimates that counterfeits cost the Spanish clothing sector EUR 1 billion a year and the handbag, jewelry and watch sectors a further EUR 265 million, close to 9% of the EU total for these categories. Spain is also one of the seven member states, with Italy, France, the Netherlands, Portugal, Romania and Poland, that together accounted for 90% of all counterfeit items detained in the EU in 2024.
At EU level, 112 million counterfeit items worth EUR 3.8 billion were detained in 2024 by customs, police and market surveillance authorities. Seizures have risen by more than 30% since 2022, and the United Arab Emirates has joined China and Türkiye among the leading countries of origin, a sign of shifting supply chains. SMEs are the most exposed: they usually depend on a small number of distinctive designs and have limited capacity to monitor and enforce their rights.
Sources: EUIPO press release of 16 June 2026, via EFE · European Commission, October 2025 · European Commission and EUIPO, results 2024
07 / Summary
All key figures in one table
Counterfeit losses and seizures by sector, with what each figure measures
| Sector | Figure | What it measures | Data year | Source |
|---|---|---|---|---|
| Global | USD 467 bn | Trade in counterfeit goods, 2.3% of world imports | 2021 | OECD and EUIPO, 2025 |
| Global | EUR 99 bn | Counterfeit imports into the EU, 4.7% of imports | 2021 | OECD and EUIPO, 2025 |
| EU | EUR 3.8 bn | Value of 112 million counterfeit items detained | 2024 | European Commission and EUIPO, 2025 |
| United States | USD 7.4 bn | Retail value of 78.4 million items seized | FY2025 | CBP, 2026 |
| Watches and jewelry | USD 4.7 bn | Retail value of jewelry (3.23) and watches (1.45) seized in the US | FY2025 | CBP, 2026 |
| Watches and jewelry | EUR 2.7 bn | Annual lost sales in the EU, handbags, jewelry and watches | 2026 est. | EUIPO, 2026 |
| Watches | USD 1.88 bn | Value of fake watches infringing Swiss brands, 7.7% of Swiss watch exports | 2021 | OECD, 2025 |
| Watches | USD 1.08 bn | Lost sales of Swiss watchmakers, 4.2% of turnover, 2,537 jobs | 2021 | OECD, 2025 |
| Fashion | EUR 12 bn | Annual lost sales in EU clothing and footwear, 5.2%, 160,000 jobs | 2018–2021 | EUIPO, 2024 and 2026 |
| Fashion | EUR 87 M | Counterfeit clothing and footwear seized in Operation Fake Star, 258 brands | 2022–2023 | EUIPO, 2023 |
| Art | EUR 311 M | Potential value of 2,804 fake artworks seized in Italy | 2024 | Italian Ministry of Culture, 2025 |
| Art | EUR 200 M | Potential damage from one forgery network, 2,000+ works, 38 indicted | 2023–2024 | Eurojust, 2024 |
| Art | USD 59.6 bn | Global art market sales, for scale | 2025 | Art Basel and UBS, 2026 |
| Collectibles | USD 200 M+ | Fake and altered collectibles intercepted by PSA, +45.3% | 2025 | PSA, 2026 |
| Collectibles | USD 39.5 M | Counterfeit sports merchandise seized before Super Bowl LIX | 2024–2025 | IPR Center, 2025 |
| Spain | EUR 1,265 M | Annual lost sales in clothing (1,000) and handbags, jewelry and watches (265) | 2026 est. | EUIPO, 2026 |
08 / Methodology
How to read these figures
The numbers on this page measure three different things, and they should not be added together.
- Trade in counterfeits (OECD and EUIPO) estimates the value of fake goods crossing borders, modelled from customs seizure data. It says how much counterfeit product moves, not how much brands lose.
- Lost sales (EUIPO sector studies, OECD Swiss study) are econometric estimates of revenue that legitimate companies did not earn because counterfeits displaced their products. They come with jobs and tax figures derived from the same models.
- Seizure values (CBP, EU enforcement report, Carabinieri, Eurojust, PSA) are the retail price the intercepted goods would have had if genuine. They measure enforcement activity, and they are a floor: what was not intercepted is not counted.
Official estimates lag. The OECD works with 2021 data because it needs complete customs series from many countries; the EUIPO's clothing study averages 2018 to 2021. Enforcement figures are more recent but partial. The most current picture combines the two: the scale from the models, the direction from the seizures.
Every figure on this page is given in the currency its source published, which is why euro and dollar amounts sit side by side: the EUIPO reports in euros, US Customs and PSA in dollars. Where this site quotes the same figures in dollars alone — the category figures on the home page — the euro amounts are converted at EUR 1 = USD 1.10 and rounded. The euro figures in the table above are the ones to cite.
Commonly cited figures we do not use
- “Half of all art is fake.” The figure comes from a 2014 statement by a private Geneva laboratory and describes the works sent to it for examination, which were already under suspicion. Its own director later qualified it. It is not a market statistic.
- “The FBI says a third of sports memorabilia is counterfeit.” No FBI publication contains that number. The Bureau's actual statement, from Operation Bullpen, is that industry experts believe more than half of the most sought-after autographed items are forged.
- Multi-trillion-dollar counterfeit market sizes. These are projections that extrapolate older data and add piracy, lost tax and wider economic effects. The OECD and EUIPO figure of USD 467 billion is the only global estimate with a published method and a stated data year.
09 / FAQ
Frequently asked questions
The OECD and the EUIPO estimate global trade in counterfeit goods at USD 467 billion in 2021, or 2.3% of world imports. Counterfeits made up 4.7% of imports into the European Union, worth EUR 99 billion.
By volume, clothing, footwear, leather goods and electronics are the most counterfeited products. By value of goods seized, watches and footwear lead globally, and in the United States jewelry, watches and handbags have been the top three categories by retail value for four consecutive fiscal years.
The Federation of the Swiss Watch Industry states that tens of millions of fake Swiss watches are offered for sale every year, against roughly 30 million genuine Swiss watches produced. The OECD values counterfeit watches infringing Swiss brands at USD 1.88 billion in 2021, equal to 7.7% of Swiss watch exports, and 52% of global customs seizures of fake watches concern Swiss brands.
According to the EUIPO, counterfeit clothing and footwear cost legitimate businesses almost EUR 12 billion in lost sales every year in the European Union, 5.2% of the sector's sales, and about 160,000 jobs. In Spain, losses in clothing reach EUR 1 billion a year.
There is no official estimate of the share of fake art in circulation. Enforcement data gives the scale: Italy's Carabinieri seized 2,804 counterfeit artworks in 2024 with a potential value above EUR 311 million, 45% more than in 2023, and Eurojust dismantled a single European network that forged more than 2,000 works with potential damage of EUR 200 million.
Yes. PSA intercepted more than USD 200 million in projected market value of counterfeit and altered collectibles in 2025, 45.3% more than in 2024. Counterfeit Pokémon card submissions rose 125% in one year, and trading card games now account for 56.3% of counterfeit cards detected.
China and Hong Kong are the main sources of counterfeit goods, followed by Türkiye, according to the OECD and the EUIPO. In the United States, China and Hong Kong accounted for about 67% of items seized in fiscal year 2025. In the EU, the United Arab Emirates joined China and Türkiye among the top countries of origin in 2024.
The EUIPO estimates that counterfeiting costs Spain EUR 1 billion a year in the clothing sector and a further EUR 265 million in handbags, jewelry and watches. Spain ranks fourth in the EU for losses in these sectors, behind Germany, Italy and France.
10 / Sources
Sources
- 01OECD and EUIPO (2025). Mapping Global Trade in Fakes 2025: Global Trends and Enforcement Challenges. OECD Publishing, Paris.
- 02European Commission, DG TAXUD, and EUIPO (2025). EU enforcement of intellectual property rights: results at the EU border and in the EU internal market 2024.
- 03EUIPO (June 2026). Design sells: 3 in 4 EU consumers willing to pay more for better-designed products. National figures for Spain and Italy as reported by EFE and Il Sole 24 Ore.
- 04EUIPO (January 2024). Economic impact of counterfeiting in the clothing, cosmetics and toy sectors in the EU.
- 05EUIPO (2023). European citizens and intellectual property: perception, awareness and behaviour.
- 06EUIPO. The economic cost of IPR infringement in handbags and luggage.
- 07EUIPO (June 2023). Operation Fake Star analysis report.
- 08OECD (2025). Counterfeiting, Piracy and the Swiss Economy 2025. OECD Publishing, Paris.
- 09Federation of the Swiss Watch Industry FH. Stop the fakes: counterfeiting and the watch industry; SWI swissinfo.ch (October 2025), Major operation to destroy fake Swiss watches.
- 10US Customs and Border Protection (May 2026). Intellectual Property Rights Seizure Statistics, Fiscal Year 2025; (January 2025) Fiscal Year 2024.
- 11US Customs and Border Protection, press releases: Cincinnati, December 2025; Indianapolis, August 2026; Louisville seizure of 375 counterfeit watches as reported by The Epoch Times, June 2026.
- 12Art Basel and UBS (March 2026). The Art Basel and UBS Global Art Market Report 2026, by Clare McAndrew, Arts Economics.
- 13Eurojust (November 2024). International operation leads to seizure of 2,000 fake works of art with potential losses of EUR 200 million.
- 14Ministero della Cultura and Comando Carabinieri Tutela Patrimonio Culturale (April 2025). Attività operativa 2024; Comando Carabinieri TPC, Attività operativa 2023.
- 15Consiglio Nazionale per la Lotta alla Contraffazione e all'Italian Sounding (2025). Rapporto 2025, abstract.
- 16Finestre sull'Arte (April 2026). Seizure of 143 fake works by Warhol, Haring and Banksy at exhibition in Reggio Calabria.
- 17Interpol, Europol and WCO (May 2025). Operation Pandora IX results.
- 18Fast Company (2021). The $4 billion problem designers can't shake, reporting US customs seizure data compiled by Be Original Americas.
- 19PSA (May 2026). 2025 Fraud Report; coverage with PSA statements in Sports Collectors Digest.
- 20National Intellectual Property Rights Coordination Center (February 2025). $39.5 million in counterfeit sports merchandise seized ahead of Super Bowl LIX.
- 21Federal Bureau of Investigation (2005). Operation Bullpen Overview.
To cite this page: Aurea (2026). Counterfeit statistics 2026: what fakes cost watches and jewelry, fashion, art and design, and collectibles. aurea-solution.com/counterfeit-statistics. Last updated September 15, 2026.